International Marketing Essay Example | Topics and Well Written Essays - 2500 words - 4

International Marketing - render ExampleThe comp each acquired Land scouter in the year 2000 from BMW and puma cars in the year 1989. immediately the company is employing more than 25000 employees. Net income of the company is ? 1.215 billion. The next portion of the study has been divided into two sections. The starting section will deal with the discussion of the marketing mix for the Evoque fruit of mountain lion Land Rover for targeting the wretched end customers at the entry level. The second section deals with discussing the marketing mix of the premium Evoque product in order to target the high end customers for competing with the products like BMW X3, Audi Q5 etc. Marketing Mix of Evoque Cars of Jaguar Land Rover Marketing Mix is considered as one of the most important business tools which ease in ascertain the tetrad Ps involved in the planning of marketing strategy. The four Ps include Product, Price, Place and Promotions. This marketing mix will religious servi ce in providing frame of policies on the basis of mentioned four Ps so that it can act as an requirement marketing strategy for influencing the purchase decision of the customers. The main reason behind any businesss success includes a long procedure in which achieving success depends upon marketing. The success linked to marketing depends upon dissimilar marketing strategies and all these marketing strategies include 4 Ps of marketing. The marketing mix of Evoque vehicles of Jaguar Land Rover will provide the best possible way of mentioning all the essential elements in marketing. The implementation of marketing strategies in an appropriate manner is important for the achievement of success in the running(a) market. The marketing mix will give the combination of various important marketing strategies planned by Jaguar Land Rover (Belohlavek, 2008). Each of the four Ps is important for planning such a marketing mix, which would be able to attract the customers easily towards th e organization. It will help in determining the profit potential of Jaguar Land Rover meant for separate target segments. a) Marketing mix for targeting low end of the market Product Product means those goods or services which are provided to customers by the organizations. at that place are different elements connected to the products which help in attracting the customers (Masterson and Pickton, 2010 Hobbs, 2011). The Range Rover Evoque has brought sensational design to the human beingss leading marques. The excellent power train technology along with the compact foot prints help in delivering high exercise along with reduced carbon dioxide emissions and fuel consumption as compared to any other Range Rover model (Jaguar Land Rover, 2013b). The products are styled with such desirability which cannot be matched by any rival. The Evoque provides various facilities like accurate and fast steering. The ride is such that it possesses the capability of absorbing the imperfections di splay in the road surface. The vehicles are perfect while exploring the city by means of power, high performance and excellent design at the finger tips. There are unique models, all present in 5 door version Prestige, Pure and Dynamic. Only Dynamic is present in the Coupe Version. Customer seek is known as one of the key elements in developing or planning the most hard-hitting marketing mix. The knowledge of an